The packaging, which largely speaks for itself, is bright, colourful, uplifting and attractive. The bottle is a heart shape which captures the light beautifully. The photographic image, which we commissioned especially from renowned photographer Peter Sellers, shows the beauty, peace and calm of an actual sunset over Lough Gill in County Sligo, with the Island of Innisfree in the centre.
Through its closeness to nature the perfume conveys the purity of spirit of Ireland and the magic that the country is perceived to have - note the current incredible international popularity of Ireland and all things Irish. Additionally it is also aspiring to move things up to a higher, more meaningful level coming as we enter the third millennium, reflecting a growing desire and need to build a better world by being in harmony with nature and each other.